DisaPeel is a new sealing method from WRH Marketing AG. The invisible adhesive holds the separate pages of the print product together. Only after they are parted, the content can be seen. The surprise is instantaneous. Once opened, DisaPeel loses its stickiness and the pages can no longer be joined. Which means that the advertising message stays with the target audience all the more.
DisaPeel is a varnish-like, transparent glue thats applied to the surface of the whole page. When developing print products, the full design scope is not only maintained but now, because of DisaPeel, it has been enriched by a new and exciting component. With its one-of-a-kind adhesive properties, DisaPeel functions like a seal, providing a clear indication that a print product has been opened.
The brand name DisaPeel expresses all the properties of the adhesive: closed advertising is appealing, in that it promises to deliver more information about the advertised product. Separation of the pages by peeling is gentle on the product and does not adversely affect the printed image. After peeling, the adhesive effect of DisaPeel disappears completely. All that remains is a clean, writeable paper surface with either a semi- or full -gloss finish, depending on which of the two available DisaPeel types is used.
DisaPeel is applied to the whole format area in sheet-fed offset printing machines equipped with a varnishing unit. DisaPeel processing is inline and part of the standard printing process, and thus saves time and money. The adhesive develops its unique effect only after contact is made during the folding process between the two sides coated with DisaPeel. Stack formation on the printing machines delivery table is problem -free, and the printed sheets can be subjected to finishing in the usual way.
DisaPeel applications are widespread and diverse
Advertising flyers, including scratch panels
Print products with confidential data (once open, DisaPeel cannot be closed again)
Reply cards and subscriber coupons
Print products in the direct-mail sector
To find out more about DisaPeel, contact
WRH Marketing AG
Phone +41 44 938 70 00
- 31'000 ejemplares